Even the most well-designed business websites eventually need to be redesigned. New and updated IT strategies alter how website visitors navigate websites, and thus impact the percentage of visitors who take the desired action when they visit websites (e.g., making …
Search engine optimization (SEO) is one of the most popular online marketing strategies. Due to the plethora of misinformation that surrounds the discipline, it is also one of the least understood strategies. If you plan to implement SEO with the …
Many small businesses in Minneapolis find themselves in a tenuous financial position as they enter the industry and are not yet profitable: Should they save as much capital as possible for financial insulation, or should they earmark amounts of …
Small businesses now produce more data than ever before, and it all needs to be stored. For many small businesses, simply filling the office drawers with flash drives might seem tempting, but it’s actually much easier and simpler to have …
Disaster recovery planning is an IT discipline that is generally implemented to protect against the financial fallout that would result from a catastrophe that destroyed the IT system. Because the hardware in the system is presumably insured, the concern is …
A/B testing is an IT discipline in which different versions of a communication are compared to see which one generates the best results. For example, if the homepage of your business website features a corporate spokesperson video, you could measure …
When companies sign up for Search Engine Optimization (SEO) services, they invest in one of two types of SEO: white hat or black hat. White hat SEO encompasses online marketing strategies that major search engines consider reputable and fair, whereas …
We’ve made a pretty big deal about cloud-computing. And why not? It’s an excellent, accessible service which cuts down on hardware costs, loss of files, IT headaches and a plethora of others. Instant communication is great, especially when combined with …
Sometimes, you’re on the go, and don’t have the time for a pow-wow with other big wigs concerning your business. You can’t make the meeting for a lot of reasons, or heck, maybe you just prefer to do it from …
As the IT needs of a Minneapolis-based company evolve and become more complex, it often needs the advice of an experienced IT consultant who specializes in its area of need. But what if the company has never had an official …
