A/B testing is an IT discipline in which different versions of a communication are compared to see which one generates the best results. For example, if the homepage of your business website features a corporate spokesperson video, you could measure what percentage of visitors watch the video, and then implement a different type of video, such as one that features customer testimonials, and apply the same standard of measurement to the second video.
Using A/B Testing for Web Design
Because the design of a website can have a major impact on how traffic performs after arriving on site, A/B testing is commonly used in web design projects to determine the best design options for the target audience. As one would suspect, A/B testing can increase the time it takes to complete web design and potentially increase project cost. However, the return on investment (ROI) for the discipline is typically attractive enough to more than justify the extra investments.
With that said, when you work with a provider of IT support in Minneapolis, MN, that specializes in web design, and understands how to leverage A/B testing to achieve stellar results, the process can be performed expeditiously and at minimal expense to your company. When the design of an A/B tested website is complete, you can expect to see improvements in the following metrics that are used to measure the online marketing effectiveness of the site.
● Bounce rate
● Time on site
● Interaction per visit
● Sales conversion rate
These metrics can be subdivided into more refined metrics that offer even greater insight into how your website performs, such as: web traffic sources, new/unique visitor conversion, return visitor conversion, and cost per conversion, just to name a few. If your Minneapolis-based company doesn’t have a full-service IT department, the measurement of general and specific website metrics should ideally be outsourced to a provider of IT support in Minneapolis, MN.
Need Assistance With Web Design?
If so, Stratosphere Networks — a leading provider of IT support in Minneapolis, MN — is here to help. In addition to designing you a new website or upgrading your existing site, we can implement A/B testing to ensure that the website features the best design elements for achieving your business goals. To schedule a free evaluation of your web design needs, call us today at (877) 950-1999, or use the contact page on our website. We look forward to assisting you!
