IT Consulting in Minneapolis: Four Reasons to Avoid Black Hat SEO

When companies sign up for Search Engine Optimization (SEO) services, they invest in one of two types of SEO: white hat or black hat. White hat SEO encompasses online marketing strategies that major search engines consider reputable and fair, whereas black hat SEO leverages strategies that are considered disreputable and unfair. While black hat SEO is not completely without value, it is a bad fit for most companies for the four reasons below.

Short-Term Results

Most providers of IT consulting in Minneapolis avoid black hat SEO because it doesn’t deliver what most companies need: an improved search rank for their business website that can be sustained over time. Black hat strategies can deliver results in a matter of days. However, it may only take a few weeks for a search engine to detect the strategies. When the strategies are uncovered, the website that contains them may be temporarily banned from search results.

Not Cost Effective

Black hat SEO often costs less than white hat SEO, and the reasons why are fairly obvious: The SEO process is truncated to only last a few weeks, and the results only last a few weeks, as well. When the good results are gone, the customer can go in one of two directions: Reinvest in black hat SEO, or change up the game and invest in white hat SEO. As one can imagine, continually reinvesting in black hat strategies can turn the annual SEO budget into a money pit.

Search Engine Penalties

Most providers of IT consulting in Minneapolis tell you straight away to avoid black hat SEO, if for no other reason than to avoid the severe penalties that search engines could impose. In the best case scenario, the penalty may be a temporary drop in search results. In the worst case scenario, the penalty is banning a website from appearing in search results. If you business sells a significant percentage of goods or services online, you can ill afford these penalties.

Decreased Sales

When prospective SEO clients state their primary goal for implementing SEO, it typically comes down to increasing annual revenue through online sales. Because black hat SEO has short-lived results and can generate severe penalties from search engines, it simply isn’t a good fit for companies that are motivated to improve the bottom line, and sustain the improvement over time. In the end, black hat SEO and decreased sales conversions go hand in hand.

Need Assistance With SEO?

If so, it is important to work with a provider of IT consulting in Minneapolis that helps you achieve your long-term business goals. In most cases, this means partnering with a provider that performs white hat SEO. At Stratosphere Networks, we can provide you with white hat SEO services that are designed to make your website sustain a high position in search results.

For more information about our SEO services and other IT offerings, give us a call today at (877) 950-1999, or fill out the contact form on our website. We look forward to helping your business website achieve a high Search Engine Results Position (SERP) that helps to drive sales.

Source References:
http://seomagiclinks.com/advantages-and-disadvantages-of-black-hat-seo/
http://seoshubb.blogspot.com/2012/09/advantages-and-disadvantages-of-black.html

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