Search engine optimization (SEO) is one of the most popular online marketing strategies. Due to the plethora of misinformation that surrounds the discipline, it is also one of the least understood strategies. If you plan to implement SEO with the help of an IT consulting provider in Minneapolis, it’s important to enter the consultation without illusions about SEO and how it’s used. With this in mind, here are four misconceptions that many companies have about SEO.
- Results Will be Seen Quickly
This misconception often stems from a misunderstanding of organic search results and paid search results. Paid search results (e.g., pay per click) appear at the top of the search results page or on the sides of the page in a relatively short period of time. However, organic search results are listed below paid search listings at top of page and may take as little as a few weeks or as much as a few months to achieve the desired search engine results position (SERP).
- One SEO Campaign is Enough
While it’s true that a single SEO campaign can help your website achieve a good SERP, it is equally true that maintaining the SERP requires an ongoing SEO effort. Major search engines such as Google and Yahoo frequently change the website “authority” factors they use to index websites in search listings. If you rest on the laurels of a completed SEO campaign for too long, your site could experience a decline in SERP due to failing to address new authority factors.
- SEO is Just for Business Websites
Most companies that implement SEO with the help of a provider of IT consulting in Minneapolis wish to focus on optimizing their main business website. However, at a time when social media pages play an important role in driving refined web traffic to business websites, it’s smart to optimize your social media pages, too. Social media pages can be optimized to achieve a high SERP in both social media site search engine results and independent search engine results.
- The More Keywords, the Better
The keywords (a.k.a. search terms) that search users enter into the search field of a search engine are what make websites that contain the keywords to appear in search results. In many cases, a website that has a relatively high keyword density (e.g., 4%) enjoys an excellent SERP for the keywords in question. However, an exceptionally high keyword density could have the opposite effect. A search engine may interpret it as “keyword stuffing” and penalize the website.
Does Your Business Need SEO?
If so, Stratosphere Networks — a leading provider of IT consulting in Minneapolis — has the experience and expertise to support your SEO effort. We understand the misconceptions that many companies have concerning SEO and put the erroneous information to rest during the consulting phase, providing you with a clear picture of what to expect from your SEO campaign.
To schedule a free evaluation of your SEO needs, call us at (877) 950-1999, or complete the contact form on our website. We look forward to providing you with best in class SEO services!
