Many small businesses in Minneapolis find themselves in a tenuous financial position as they enter the industry and are not yet profitable: Should they save as much capital as possible for financial insulation, or should they earmark amounts of money for services that could help them achieve profitability faster? When the latter strategy is applied to IT services, practically every small business should consider investing in the following four crucial IT services.
- Website Development
Unless a business operates strictly on a brick-and-mortar basis, its business website is probably the main point of contact for prospective clients/customers. When this is the case, it only makes sense to invest a reasonable sum of money in building an aesthetically pleasing, easy to navigate website that meets all of Google’s “website authority” requirements, and thus achieves a high position in Google search results, where it is seen by millions of search users.
- Search Engine Optimization
Achieving a high search engine results position (SERP) for a website and keeping it there are similar yet different tasks. The search engine optimization (SEO) techniques that improve the rank of the site in organic search results must be sustained, with additional measures taken as they become necessary according to Google website authority factors. A successful SEO campaign is seldom a one-off task. Rather, it is usually a carefully managed, ongoing endeavor.
- 24/7 Remote Monitoring
Having a provider of IT support in Minneapolis remotely monitor the major components of the IT network (e.g., servers, desktops, applications, etc.) 24/7 can be done cost effectively, but the cost of experiencing network problems that aren’t noticed until the start of the next workday can be quite expensive in terms of lost productivity. If your small business depends on an IT network to support business-critical functions, using a 24/7 remote monitoring plan should be a priority.
- Disaster Recovery Planning
A disaster recovery plan is a strategy that helps a business maintain financial continuity through a catastrophe that destroys the IT system. There are four basic elements to the plan: offsite data storage, establishing an alternate business location, deploying emergency hardware, and deploying emergency staff. According to those in the industry, “Nearly 40 percent of businesses that experience a critical IT failure go out of business within one year [of the event].”
Stratosphere Networks Can Help
Stratosphere Networks is a provider of IT support in Minneapolis and other major cities to businesses of all sizes. The small business segment is among those that we have served the longest, which has given us great insights into small business IT needs, how to accommodate them affordably, and how to address them in a way that encourages financial sustainment and growth. We consistently provide top-notch IT support in Minneapolis to small businesses.
For more information about our IT solutions, call us today at (877) 599-3999, or fill out our contact form. We look forward to providing you with affordable IT support options that can help your business grow. Contact us today!
