Even the most well-designed business websites eventually need to be redesigned. New and updated IT strategies alter how website visitors navigate websites, and thus impact the percentage of visitors who take the desired action when they visit websites (e.g., making …
Author Archives: stratmn
IT Consulting Minneapolis: Four Misconceptions About SEO
IT Support Minneapolis: Four Types of Support Small Businesses Should Use
5 Data Storage Options for Small Businesses
IT Support in Minneapolis, MN: Disaster Recovery Planning for Small Businesses
Disaster recovery planning is an IT discipline that is generally implemented to protect against the financial fallout that would result from a catastrophe that destroyed the IT system. Because the hardware in the system is presumably insured, the concern is …
IT Support in Minneapolis: The Role of A/B Testing in Web Design
A/B testing is an IT discipline in which different versions of a communication are compared to see which one generates the best results. For example, if the homepage of your business website features a corporate spokesperson video, you could measure …
IT Consulting in Minneapolis: Four Reasons to Avoid Black Hat SEO
When companies sign up for Search Engine Optimization (SEO) services, they invest in one of two types of SEO: white hat or black hat. White hat SEO encompasses online marketing strategies that major search engines consider reputable and fair, whereas …
5 Reasons to Use Salesforce in Your Business
We’ve made a pretty big deal about cloud-computing. And why not? It’s an excellent, accessible service which cuts down on hardware costs, loss of files, IT headaches and a plethora of others. Instant communication is great, especially when combined with …
The Dos and Don’ts of Video Conferencing
Sometimes, you’re on the go, and don’t have the time for a pow-wow with other big wigs concerning your business. You can’t make the meeting for a lot of reasons, or heck, maybe you just prefer to do it from …
IT Consulting in Minneapolis: How to Prepare for Your First Consultation
As the IT needs of a Minneapolis-based company evolve and become more complex, it often needs the advice of an experienced IT consultant who specializes in its area of need. But what if the company has never had an official …