If your business uses its website to sell products or services, or to gather the contact information from website visitors for marketing purposes, having its website responsively designed could make a big difference in how many sales you make or how much contact information you acquire.
This is because an ever increasing percentage of internet users are searching the web using mobile devices such as smartphones and smart tablets. Responsive design supports this practice by formatting web pages to fit within the parameters of the devices’ small screens.
Before Responsive Design
When people started surfing the web using smart devices, most websites lacked responsive design and forced site visitors to swipe across the screen of their device to see all the information on a landing page. Because internet users are most likely to fulfill a website’s call-to-action when taking the action involves minimal effort, swiping the screen of a smart device to see landing page content was essentially opposed to sales and marketing efforts.
Many companies knew that navigating their website using a smart device was an inefficient way to access site content. However, because the number mobile internet users was relatively slim compared to what it is today, most companies weren’t eager to invest in responsive design just to accommodate a small percentage of their target audience. However, as using mobile devices for internet access became more popular, these same companies became increasingly interested in responsively designing their website to read well on the screens of smart devices.
Responsive Design Today
According to a recent report from Pew Research Center that articulates what many providers of Minneapolis IT support already know, “34% of smartphone users go online mostly using their phones, and not on a desktop, laptop, or other device.”
The current number of internet users who use mobile smart devices to make purchases or acquire information when surfing the web has all but forced companies to invest in responsive design, especially if they hope to fully capitalize on the mobile search user demographic. Making the switch to responsive design is also appealing because Google partly determines a website’s search engine results position (SERP) based on whether the site is optimized for mobile search. Having a responsively designed website could improve the SERP of the site.
Implementing Responsive Design
Responsive design is a complex IT discipline that yields a fairly simple result for mobile search users: web pages are formatted to fit within the screens of smart devices. If you need to implement responsive design to better serve the mobile search user segment of your target audience, Stratosphere Networks — a leading provider of Minneapolis IT support — can help.
In our years of serving as a provider of Minneapolis IT support, we have seen the positive change in sales and gathering contact information that businesses experience after they implement responsive design. To learn more about how responsive design can benefit your business goals, call us today at (877) 950-1999 , or fill out the contact form on our website.