In the IT world, responsive design (a.k.a. responsive web design) refers to a website’s ability to fit the screens of different computer devices, particularly smartphones, smart tablets, and laptops. Prior to responsive web design, users of smart devices rarely saw a whole landing page presented within the screen frame of their portable computer. Instead, they had to swipe their finger across the screen to navigate to different parts of a single web page.
The Mobile Revolution
For the longest time, responsive design was considered optional. When practically everyone searched the internet using a PC, why invest in technology that re-sized the screen of your business website to fit other sizes of computer screens? At one time, this was a valid question. However, considering that 90 percent of media interactions are screen-based, and 38 percent of media interactions occur using smartphones, the time to rethink the value of responsive design is now.
Responsive Design Benefits
By making a website easy to read and navigate using any smart device, responsive design delivers important benefits to companies that sell things online, or gather contact information for lead generation. Specifically, the technology makes it easier for prospective customers to buy things using mobile devices, helps decrease the bounce rate of a website, and literally allows a company to reach more prospective customers (i.e., those who shop using smart devices). The opportunity to technologically branch out and reach more customers makes responsive design one of the most helpful Minneapolis IT services for small business, specifically those businesses that are looking to increase web traffic in order to increase sales conversions.
Implementing Responsive Design
Responsive design is not difficult to implement with the assistance of a provider Minneapolis IT services for small business, such as Stratosphere Networks. Whether you wish to implement responsive design as a part of a website rebuild or as a web development measure for your current website, were are here to help.
For more information about the benefits of responsive web design and why it is one of the most important Minneapolis IT services for small businesses, call Stratosphere Networks today at (877) 950-1999 to schedule a free consultation, or use our contact form. We look forward to speaking with you!
